But also it's a good analogy but if you go to if you said to people i'm going to show you my baby i want you honest an impartial review then.
That's a risk you're going to take you might say [Music] has an equipment manufacturer ever criticized. Or was upset about rick's reviews. And did they let know about it yeah many times yeah give us a bit more um there's been obtaining occasions where a brand has watched a review. And responded and sent me an email or you an email um you know is there anything that we can do to to not change they almost think they don't explain the equipment it's almost like oh yeah. But do we need to educate you more on the products like well no we didn't hit it very far it doesn't matter what you've got inside it like they try. And justify it by saying oh did we not do a good enough job at explaining this product here not really no you explain it great. And what we've done is taken that information. And reviewed it and tested it and said it's not particularly very good. Or it's not this or it's not that or um but you know what's mad at that and this is from my experience working. For a golf brand is that when like we see a product might be a month before it comes out right. And obviously the review comes out on the embargo date so let's just say a product comes out on january the 1st right and that's when everybody sees our video and other videos so the consumer's mind they might seen a leak about it six weeks earlier a month earlier a week earlier but in reality most people that's the first time they ever hear that product but the people that work for those brands depends on what level and what the job is within that brand. But at least they lost in the product probably six months earlier obviously the r d team will be on it. For two or three years maybe so they've got so much passion and excitement and almost trust in this product that when anybody that says anything bad about it they get so upset and take it so personally of course a bit like you know if you had a baby and you think it's the best looking thing in the world. And you think the name of it is perfect yeah other people will say please that's a bit of a fritting a baby. And don't like it that little baby i don't like its name or whatever like that's going to hurt the parents feeling oh exactly the difference is you wouldn't ever say that to the parent we're kind of saying it to the parents of these brands like all these these these uh products i know yeah. But also it's a good analogy but if you go to if you said to people i'm gonna show you my baby i wanna honest. And impartial review then.
That's a risk you're gonna take so people come to us and obviously we always do. And you always do impartial unbiased reviews then.
That's the risk to take. And unfortunately they want to take the rough you can't take the rough with the smooth like there's often occasions where i've sang huge amount of praises for certain products and that's made it sell out or whatever it may be but the same manufacturer i could rip a product to shreds they can't have they can't complain when i review badly and kind of celebrate that's exactly review it well that's what sometimes annoys me when like golf brands if we do a good review on the product they'll often like share the link on twitter. And say like oh rick shields has reviewed our new xyz iron and it's like i kind of don't blame them in a sense because it's a piece of content that essentially sings appraisals of their products why they don't want to show their following and talk about it but then.
It's like you didn't show the last three videos where we said your product wasn't any better than last year exactly. So then.
People sometimes look at that and go oh i've just seen that golf brand tweet rickshaws video oh is it getting paid by them now is it sponsored video it's like well obviously not. But they've not tweaked the last four times we've slipped it off so it's a bit of a funny one in it most brands though take it in the correct manner as constructive criticism and hopefully many brands have taken that on board and it's influenced the next.
Model of a product let's say so it's one of those things that's the risk to take when you're off on friday this week when you were out gallivanting i had a phone call with a golf brand which i think i said the other day that it's going to be a big driver. And we are well you are going to get fitted. For i think at the end of november early december um. So therefore. you've got the best product ready for the review apparently and i know brands say this but this driver from said brand which i can't say just. Yet is meant to be a game changer i feel like they say that every year. But you're saying they're saying that every year but this feels like this does feel like because the current driver they've got isn't you know of an evolution on previous models as my chair going down. But i think i'm shrinking um anyway i feel like i have to move it um. But this next.
Drive apparently is supposed to be unreal all right. So i've got no idea what the technology could be what we're going to do. But we'll see got our drop to do that. So next.
Question.
